Cabin in the Woods and The Tortoise in Love

With both of these small films having a very small budget getting people to watch the film is very important to them. These two films demonstrate two very impressive marketing campaigns which allowed the films to be watched by worldwide audiences.

The tortoise in love comes across as a very special film using a very small budget receiving grants towards it also to make up every penny they could even using half of the production team as part of the cast of the film they were still able to pick up many awards of the film just for something that was put together in a small village in a very basic setting they were able to make a very successful film in the small budget film category. This was an extremely small budget film that barely touched the half a million budget mark.

The cabin in the woods marketing campaign was very well done as this is what made the amount of people to go watch the film. With viral videos being put on youtube of popular incidents that were previous viral videos being adapted and edited to promote the cab in the woods. One of these was a cheerleader who in a previous viral video falls the clip was edited so that she would fall into a force field which would promote the cabin in the woods movie. Cabin in the woods is also a low budget film but not to the extent of the Tortoise in Love. Using a very cheap adaption of a viral video is a great way to market the film as this day and age where social media is used by the younger audience which they will also be aiming at they are simply able to target their audience with a viral video which will easily advertise and encourage teens to go see the cabin in the woods just from the video.

I believe that the low budget films have more of a special feel then the films that the big 6 produce they really try to get across to their audience by doing specific marketing campaigns which are very important to the low budget films as this is how they obtain their audience to go and view the films and they do not have money to be able to advertise on prime time television and in the cinema before a big blockbuster. Using social media and the internet they are able to target their audience just as cabin in the woods has just by editing and simple cheerleading video which then advertised the film and made many people to watch it.